I turn scattered data into a single source of truth and dashboards that leaders actually use. 7+ years building BI solutions for banking, media, education, retail and industry, from the first SQL query to the executive report.
I am a Production Engineer specializing in data analysis and structuring. For over seven years, I have helped companies answer a key question: what is really happening in the business, and what should the next step be?
While at IBM, I developed Power BI solutions for a major Brazilian bank, handling a volume of over 400 million records. At Rede Globo, I delivered controllership and market intelligence dashboards, and at YDUQS, my expansion analyses supported the opening of new units across Brazil.
Today, I work as an independent consultant under the JP Analysis brand, helping teams structure data, build reliable models, and deliver dashboards that drive decision-making.
"A good dashboard isn't the one with the most charts; it's the one that changes a decision."
From raw sources and SQL to the data model and the final dashboard. One person accountable for the whole chain.
I start with the decision you need to make, then define the KPIs, and only then build the visuals.
Clean layouts, clear narratives and fast reports used by analysts, managers and VPs.
Portuguese, English and Spanish. Comfortable with European time zones and remote teams.
The tools I work with every day, grouped by where they sit in the data stack.
Power BI
Power Query
Excel
Google Sheets
PostgreSQL
SQL Server
Oracle
BigQuery
Microsoft Azure
Azure Data Factory
Azure SQL
Google Cloud
SQL
DAX
M (Power Query)
Python
Git
GitHub
IBM SPSS
Claude AI
ChatGPTMost companies don't lack data. They lack structure. This is the pipeline I build so every number on a dashboard can be traced back to its source.
ERP, CRM, spreadsheets, APIs and operational databases, usually disconnected and inconsistent.
Extract, clean, deduplicate and standardize. Business rules are applied once, in one place.
Layered storage from raw to staging to curated, with history kept and refreshes scheduled.
Star schema with fact and dimension tables, reusable DAX measures and row-level security.
Executive dashboards, self-service reports and KPI alerts that teams trust and use every day.
A fact table with the events you measure, surrounded by the dimensions you filter by. Fast, simple and easy for business users to understand.
What makes people trust the numbers:
Map the sources, the decisions and the gaps. Define the KPIs that matter.
Connect, clean and structure the data into a reliable model.
Build tailored Power BI reports and validate them with the users.
Interpret the results and turn them into clear recommendations.
Hand-over, documentation and ongoing improvements as the business grows.
Executive dashboards built for real companies across different industries, using realistic but hypothetical data.
Executive Power BI report for a convenience-store chain: sales, margin, basket size and store performance with YoY and MoM analysis.
Hypothetical data. Not affiliated with Żabka.
End-to-end project: an Azure data pipeline feeding a Power BI model with 5+ years of history (2020 onwards) and ~500k personal and SME customers.
Hypothetical data. Not affiliated with Lloyds Banking Group.
Executive Power BI report for a European pharmaceutical company, covering commercial performance, product portfolio and supply chain KPIs.
Hypothetical data.
More projects on GitHub. Code, data models and documentation for each dashboard.
github.com/joaopauraThrough my consultancy, JP Analysis, I take on BI and data projects of any size, from a single dashboard to a complete data structure.
Executive and operational reports designed around your decisions and KPIs.
Star schema models, reusable measures and performance tuning of slow reports.
Connect ERP, CRM, spreadsheets and APIs into one clean, automated source.
Azure-based pipelines and warehouses that scale with your data.
Define the right indicators and turn them into clear executive reports.
Expansion studies, competitor mapping and geomarketing analysis.
A clear deliverable, timeline and price. Ideal for a new dashboard or data model.
Ongoing support, new reports and improvements for your BI environment.
I join your data team for a period, remotely or on-site in Europe.
Have a project, a job opportunity or just a question about your data? Send me a message. I usually reply within 24 hours.